@article{ART003398415},
author={Chen, Yanping and Chen, Hongyue and HansaemKim},
title={“Filial Piety Tourism” Image Based on Image Rhetoric},
journal={Cross-Cultural Studies},
issn={1598-0685},
year={2026},
volume={79},
pages={391-426},
doi={10.21049/ccs.2026.79..391}
TY - JOUR
AU - Chen, Yanping
AU - Chen, Hongyue
AU - HansaemKim
TI - “Filial Piety Tourism” Image Based on Image Rhetoric
JO - Cross-Cultural Studies
PY - 2026
VL - 79
IS - null
PB - Center for Cross Culture Studies
SP - 391
EP - 426
SN - 1598-0685
AB - This study examines how Zhangjiajie’s “filial piety tourism” image is constructed in reports by major Korean media outlets, from the perspectives of image rhetoric and new speech act theory. The results show that the image was formed through the media’s recontextualization of discourses from various actors, including the tourism industry, public institutions, and tourists, and that adult children and family travelers were presupposed as the main potential audiences. The content of the image was constructed by selectively highlighting Zhangjiajie’s natural landscapes and tourism value, its travel products and tourism conditions, as well as parent–child relationships and filial practices. Furthermore, the image was reinforced through image attribution, by means of naming and evaluation, and through image credibilization, by means of quotations from external discourses, numerical and statistical data, and tourists’ experiences. The findings demonstrate that Zhangjiajie’s “filial piety tourism” image is not an inherent attribute of the destination but rather one formed by combining Zhangjiajie’s tourism resources with the family relations and filial ethics of Korean society. This study explains the discursive construction of tourism destination images from the perspective of image rhetoric and provides implications for research on the transcultural construction of meaning in regional tourism images.
KW - image rhetoric;Zhangjiajie;filial piety tourism;Korean media
DO - 10.21049/ccs.2026.79..391
ER -
Chen, Yanping, Chen, Hongyue and HansaemKim. (2026). “Filial Piety Tourism” Image Based on Image Rhetoric. Cross-Cultural Studies, 79, 391-426.
Chen, Yanping, Chen, Hongyue and HansaemKim. 2026, "“Filial Piety Tourism” Image Based on Image Rhetoric", Cross-Cultural Studies, vol.79, pp.391-426. Available from: doi:10.21049/ccs.2026.79..391
Chen, Yanping, Chen, Hongyue, HansaemKim "“Filial Piety Tourism” Image Based on Image Rhetoric" Cross-Cultural Studies 79 pp.391-426 (2026) : 391.
Chen, Yanping, Chen, Hongyue, HansaemKim. “Filial Piety Tourism” Image Based on Image Rhetoric. 2026; 79 391-426. Available from: doi:10.21049/ccs.2026.79..391
Chen, Yanping, Chen, Hongyue and HansaemKim. "“Filial Piety Tourism” Image Based on Image Rhetoric" Cross-Cultural Studies 79(2026) : 391-426.doi: 10.21049/ccs.2026.79..391
Chen, Yanping; Chen, Hongyue; HansaemKim. “Filial Piety Tourism” Image Based on Image Rhetoric. Cross-Cultural Studies, 79, 391-426. doi: 10.21049/ccs.2026.79..391
Chen, Yanping; Chen, Hongyue; HansaemKim. “Filial Piety Tourism” Image Based on Image Rhetoric. Cross-Cultural Studies. 2026; 79 391-426. doi: 10.21049/ccs.2026.79..391
Chen, Yanping, Chen, Hongyue, HansaemKim. “Filial Piety Tourism” Image Based on Image Rhetoric. 2026; 79 391-426. Available from: doi:10.21049/ccs.2026.79..391
Chen, Yanping, Chen, Hongyue and HansaemKim. "“Filial Piety Tourism” Image Based on Image Rhetoric" Cross-Cultural Studies 79(2026) : 391-426.doi: 10.21049/ccs.2026.79..391
