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The Impact of Media Repertoire, Risk Perception, Risk Communication on the Acceptance of Nuclear Power - Focusing on the Moderating Effect of Trust -

  • Crisisonomy
  • Abbr : KRCEM
  • 2014, 10(4), pp.1-25
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Yung Wook Kim 1 이현승 1

1이화여자대학교

Accredited

ABSTRACT

This study examined the effects of media repertoire, risk perception and risk communication on the acceptance of nuclear power. Trust was operationalized as a moderating variable between risk communication and the acceptance of nuclear power. A survey was conducted via an online panel with 510 samples. The study results were as follows. First, the K-means clustering analysis on the comparative usage index for 10 media platforms classified users into five types of media repertoires. In these clusters, the multi-media manifold cluster compared to the low-media usage cluster had a positive impact on perceptions toward risk communication about nuclear power. Second, as negative perceptions toward nuclear risks increases, perceptions toward risk communication about nuclear power become more negative. Third, perceptions toward risk communication about nuclear power and trust on nuclear power-related institutions had positive effects on the acceptance of nuclear power. As proposed by the hypothesis, trust moderated the impact of risk communication on the acceptance of nuclear power.

Citation status

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