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How Will a Consumer Sentiment Index on Unsafe Imported Foods Affect Willingness-to-Pay More for Local Foods and Satisfaction with Level on Dietary Life? - Focusing on Agricultural, Fishery, and Livestock Products -

  • Crisisonomy
  • Abbr : KRCEM
  • 2015, 11(6), pp.227-243
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

JUN SANG MIN 1

1호서대학교

Accredited

ABSTRACT

This study examines how a consumer sentiment index on unsafe imported foods influences willingness-to-pay more for local foods and satisfaction with dietary life. The study also investigates the moderating role of socio-demographic variables in the above-mentioned relationship. Using food consumption research conducted by the Korea Rural Economic Institute, this study shows that a consumer sentiment index on unsafe imported foods positively affects willingness-to-pay more for local foods, and this in turn positively influences satisfaction with dietary life. A consumer sentiment index on unsafe imported foods does not significantly affect satisfaction with dietary life, and the mediating role of willingness-to-pay more for local foods was is fully supported. No socio-demographic variables moderate significantly the relationship between the index information and willingness-to-pay more for local foods. Only age significantly moderates the relationship between willingness-to-pay more for local foods and satisfaction with dietary life. The results provide useful data for safety supervision concerning imported foods, enhancement of competition in the local food industry, and safety education for consumers.

Citation status

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