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The Study of the Effects of Different Message Sources and Direction on Receiver’s Attitude Change about Nuclear Power Energy

  • Crisisonomy
  • Abbr : KRCEM
  • 2015, 11(12), pp.125-146
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Ryu Yeon Jae 1 Kim SeoYong 1

1아주대학교

Accredited

ABSTRACT

This study aims to investigate the effects of different types of sources (a government versus an expert organization) and a (positive/negative) message in terms of perceived benefits, perceived risks, affective images, and acceptance toward nuclear power energy. The university students (n=136) participated in the experiment. The results show that there are statistically significant interactions between the source and information, which affect the perceived benefits, perceived risks, affective images, and acceptance. Also, the nuclear power information given by a government is more likely to be accepted than one provided by an expert organization. Moreover, positive information is more likely to be accepted than negative information. Without controlling the level of credibility and trust of newspaper articles, two predictors remain significant. Those findings suggest that positive messages from the government are more effective in increasing the level of acceptance of nuclear energy information.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.