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The Effect of Narrative Reporting on Stigmatization during the MERS Incident - Focusing on the Moderating and Mediating Effects of Cultural Bias, Social Capital and Message Responses -

  • Crisisonomy
  • Abbr : KRCEM
  • 2017, 13(1), pp.63-84
  • DOI : 10.14251/crisisonomy.2017.13.1.63
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general
  • Received : December 2, 2016
  • Accepted : January 19, 2017
  • Published : January 31, 2017

Yung Wook Kim 1 Ham Seungkyung 1

1이화여자대학교

Accredited

ABSTRACT

This study explores variables that moderate and mediate the effect of narrative reports on stigmatization using the case of the 2015 MERS incident in Korea. The main findings are as follows. First, cultural bias moderated the effect of narrative messages on stigmatization. For those who received narrative messages, the higher the egalitarian tendency, the lower the stigmatization. Second, the analyses showed that message responses such as transportation and identification mediated the relationship between narrative reporting and stigmatization. Third, the mediated moderation effect was confirmed such that identification as a message response mediated the interaction effect of narrative reporting and egalitarianism on stigmatization. Fourth, the analyses demonstrated that the higher the egalitarian tendency of a group, the higher the mediating effect of identification and the lower the stigmatization. Finally, the bridging cognitive social capital, which means a general trust with other people, had a negative effect on stigmatization.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.