KJCKorea
Journal Central

@article{ART002593857},
author={Sah Jeeyeon and Yeo,Jungsung},
title={How to Design a Consumer-friendly Strategy for Food Risk Communication},
journal={Crisisonomy},
issn={2466-1198},
year={2020},
volume={16},
number={5},
pages={111-131},
doi={10.14251/crisisonomy.2020.16.5.111}

TY - JOUR
AU - Sah Jeeyeon
AU - Yeo,Jungsung
TI - How to Design a Consumer-friendly Strategy for Food Risk Communication
JO - Crisisonomy
PY - 2020
VL - 16
IS - 5
PB - Crisis and Emergency Management: Theory and Praxis
SP - 111
EP - 131
SN - 2466-1198
AB - In this study, we proposed a designing method of food risk communication strategy based on consumers’ subjective risk assessment, perception, and communication needs. To verify the significance of the proposed model, we conducted a consumer survey on food risk targeting 576 married women with children who are under age 50. We classified 12 food risk cases into four different types based on consumers’ risk assessment and perception, and then matched communication strategies with each of the four types considering consumers’ communication needs. The result showed that designing the risk communication strategies based on consumers’ subjective perception is not irrational but efficient to prevent unnecessary costs due to inappropriate communication efforts. This study highlights the need of a national-scale consumer survey on various risk cases since the survey results could inform the direction of government policies on consumer-friendly risk communication.
KW - food risk;consumer anxiety;risk communication
DO - 10.14251/crisisonomy.2020.16.5.111
ER -

Sah Jeeyeon and Yeo,Jungsung. (2020). How to Design a Consumer-friendly Strategy for Food Risk Communication. Crisisonomy, 16(5), 111-131.

Sah Jeeyeon and Yeo,Jungsung. 2020, "How to Design a Consumer-friendly Strategy for Food Risk Communication", Crisisonomy, vol.16, no.5 pp.111-131. Available from: doi:10.14251/crisisonomy.2020.16.5.111

Sah Jeeyeon, Yeo,Jungsung "How to Design a Consumer-friendly Strategy for Food Risk Communication" Crisisonomy 16.5 pp.111-131 (2020) : 111.

Sah Jeeyeon, Yeo,Jungsung. How to Design a Consumer-friendly Strategy for Food Risk Communication. 2020; 16(5), 111-131. Available from: doi:10.14251/crisisonomy.2020.16.5.111

Sah Jeeyeon and Yeo,Jungsung. "How to Design a Consumer-friendly Strategy for Food Risk Communication" Crisisonomy 16, no.5 (2020) : 111-131.doi: 10.14251/crisisonomy.2020.16.5.111

Sah Jeeyeon; Yeo,Jungsung. How to Design a Consumer-friendly Strategy for Food Risk Communication. Crisisonomy, 16(5), 111-131. doi: 10.14251/crisisonomy.2020.16.5.111

Sah Jeeyeon; Yeo,Jungsung. How to Design a Consumer-friendly Strategy for Food Risk Communication. Crisisonomy. 2020; 16(5) 111-131. doi: 10.14251/crisisonomy.2020.16.5.111

Sah Jeeyeon, Yeo,Jungsung. How to Design a Consumer-friendly Strategy for Food Risk Communication. 2020; 16(5), 111-131. Available from: doi:10.14251/crisisonomy.2020.16.5.111

Sah Jeeyeon and Yeo,Jungsung. "How to Design a Consumer-friendly Strategy for Food Risk Communication" Crisisonomy 16, no.5 (2020) : 111-131.doi: 10.14251/crisisonomy.2020.16.5.111