Corporate Citizenship as an Asset of Organizational Culture (기업시민성, 조직문화의 자산인가? : 조직몰입, 조직시민행동, 조직성과 간의 구조적 관계를 중심으로)

Cho, Sangmi (조상미); Soyoung An (안소영); Cho, Yeon Jee (조연지)

Corporate Citizenship as an Asset of Organizational Culture

Civil Society and NGO
2023, 21(1), pp.335~390
Publisher : The Third Sector Institute
Research Area : Social Science > Social Science in general > Other Social Science in general
Received : April 12, 2023
Accepted : May 24, 2023
Published : June 12, 2023

Cho, Sangmi ¹, Soyoung An ², Cho, Yeon Jee ³

¹이화여자대학교
²중앙사회서비스원 연구개발팀
³이화여자대학교 사회복지학과

Accredited

ABSTRACT

The purpose of this study was to examine the association between organizational culture and corporate citizenship, and to empirically demonstrate the effect of corporate citizenship on organizational performance, mediated by organizational commitment and organizational citizenship behavior. To achieve the research objective, a structural equation model was utilized to analyze a sample of 500 employees from Company A. The results of this study indicate that the customer orientation culture and the collaborative culture had a positive effect on philanthropic citizenship, legal citizenship, and ethical citizenship. The competitor orientation culture was found to enhance economic citizenship. In addition, among corporate citizenship, philanthropic and ethical citizenship were found to have a positive effect on the improvement of employees' organizational citizenship behavior, and economic citizenship and legal citizenship had a positive effect on the improvement of employees' organizational commitment. Organizations with a customer orientation culture and a collaborative culture had a positive effect on forming philanthropic and ethical citizenship, and these organizations strengthened the organizational citizenship behavior of employees. The organizational citizenship behavior of employees, which did not directly affect organizational performance, showed a path to increase organizational performance by mediating organizational commitment. In addition, economic corporate citizenship influenced by the competitor orientation culture and legal citizenship influenced by the customer orientation and collaborative culture showed a path to improving organizational performance through the degree of organizational commitment of employees. The findings of this study provide empirical evidence that supports the idea that pursuing economic responsibilities and creating social value are critical strategies and directions for achieving sustainable business management.

KEYWORDS

Corporate Citizenship, Organizational Culture, Organizational Commitment, Organizational Citizenship Behavior, Organizational Performance

Citation status

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