@article{ART001873097},
author={Sunhee Lee},
title={Synaesthetic Metaphor in Korean and Chinese Food Advertising},
journal={Journal of Chinese Language and Literature},
issn={1225-083X},
year={2014},
number={65},
pages={289-317},
doi={10.15792/clsyn..65.201404.289}
TY - JOUR
AU - Sunhee Lee
TI - Synaesthetic Metaphor in Korean and Chinese Food Advertising
JO - Journal of Chinese Language and Literature
PY - 2014
VL - null
IS - 65
PB - Chinese Literary Society Of Yeong Nam
SP - 289
EP - 317
SN - 1225-083X
AB - A synesthetic metaphor means that a meaning is changed from one sense to another sense. This paper is a part of the research on the synesthetic metaphors appearing in Korean and Chinese advertisements, and on something common and different, and characteristics of the Korean and Chinese languages and cultures. This paper investigated synesthetic metaphors appearing in Korean and Chinese food advertisements by focusing on the sense of taste. Owing to the characteristics of food advertisements, the words in the advertisements were greatly related to the sense of taste, a flavor of food. Accordingly, most synesthetic metaphors had something to do with the transition from one sense to another. The survey result of this study revealed that more synesthetic metaphors appearing in food advertisements were found in Korean advertisements. Also it was found that the transition between senses was mostly in consistent with the synesthetic metaphors appearing in literary work corpora and dictionaries revealed in a previous study, but that the metaphors not used in general texts were allowed in the food advertisements.
KW - 식품광고(Food Advertisement);공감각(Synaesthesia);은유(Metaphor);詞義轉移(의미전이;Meaning Transfer);認知(인지;Cognition)
DO - 10.15792/clsyn..65.201404.289
ER -
Sunhee Lee. (2014). Synaesthetic Metaphor in Korean and Chinese Food Advertising. Journal of Chinese Language and Literature, 65, 289-317.
Sunhee Lee. 2014, "Synaesthetic Metaphor in Korean and Chinese Food Advertising", Journal of Chinese Language and Literature, no.65, pp.289-317. Available from: doi:10.15792/clsyn..65.201404.289
Sunhee Lee "Synaesthetic Metaphor in Korean and Chinese Food Advertising" Journal of Chinese Language and Literature 65 pp.289-317 (2014) : 289.
Sunhee Lee. Synaesthetic Metaphor in Korean and Chinese Food Advertising. 2014; 65 : 289-317. Available from: doi:10.15792/clsyn..65.201404.289
Sunhee Lee. "Synaesthetic Metaphor in Korean and Chinese Food Advertising" Journal of Chinese Language and Literature no.65(2014) : 289-317.doi: 10.15792/clsyn..65.201404.289
Sunhee Lee. Synaesthetic Metaphor in Korean and Chinese Food Advertising. Journal of Chinese Language and Literature, 65, 289-317. doi: 10.15792/clsyn..65.201404.289
Sunhee Lee. Synaesthetic Metaphor in Korean and Chinese Food Advertising. Journal of Chinese Language and Literature. 2014; 65 289-317. doi: 10.15792/clsyn..65.201404.289
Sunhee Lee. Synaesthetic Metaphor in Korean and Chinese Food Advertising. 2014; 65 : 289-317. Available from: doi:10.15792/clsyn..65.201404.289
Sunhee Lee. "Synaesthetic Metaphor in Korean and Chinese Food Advertising" Journal of Chinese Language and Literature no.65(2014) : 289-317.doi: 10.15792/clsyn..65.201404.289
