KJCKorea
Journal Central

The territory of “drama” has broadened since the creation of web services. Television dramas have also attempted to shift to the form used by web dramas, as many other styles of art have done. The purpose of this article is to explain how web services have tried to corner the drama market based on the strength and size of their user base. The purpose of Korean web dramas is to deliver new kinds of entertainment to people while dealing with themes that have not been considered before and making use of the conventional features of traditional TV dramas. It is important to consider the relationship with viewers and the media hierarchy, but it is apparent that the discussion can be oversimplified if web dramas are simply regarded as an extension of TV dramas. This is why it is important to look at how dramas are constantly changing and expanding, while “dramas” are also being mixed with other new media. While a new phenomenon is being created in the clashing between the producers’ intentions and the users’ desires, the status of the changing modern media field is not controlled by the complex systems in place. “drama” as an art form seems to be expanding by itself, constantly floating the complex web. The web drama <DramaWorld> shows us how the circumstances of TV dramas have changed and become quite different to the way they are perceived by conventional media when they are produced through the web. This aspect is clearly highlighted in web contents involving games. It can be assumed that web contents in the style of “drama” are made and consumed in an attempt to shift away from the conventional style of TV dramas. In this regard, dramas expanding onto the web can be a meaningful reference point that provides insight into how to imagine and explore the role of modern society and the individual in it.

Webdrama, web, Broadcasting on One person, <Dramaworld>, webcontents