@article{ART003134434},
author={Kang Hye Won},
title={Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft},
journal={Journal of Popular Narrative},
issn={1738-3188},
year={2024},
volume={30},
number={3},
pages={89-122},
doi={10.18856/jpn.2024.30.3.003}
TY - JOUR
AU - Kang Hye Won
TI - Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft
JO - Journal of Popular Narrative
PY - 2024
VL - 30
IS - 3
PB - The Association of Popular Narrative
SP - 89
EP - 122
SN - 1738-3188
AB - This study examines narrative strategies in YouTube content utilizing virtual entities through a combination of digital participant observation and text analysis. In an environment where digital storytelling content using virtual entities is continuously created, this research focuses on Minecraft-based creator content that has gained influence through participatory culture, recognizing that technological novelty alone does not guarantee popular impact.
Analysis reveals that creators employ a 'community-centered storytelling' strategy based on interaction, utilizing multiple metaverse and streaming platforms. They leverage the virtual environments and avatars provided by Minecraft to achieve diversity in narrative background expression, while varying the creator's persona to avoid monotony and create unpredictable developments. The creator's persona, which drives the story, is complexly formed through a combination of internal and external metaverse platform elements, including the appearance and actions of 3D avatars, social roles assigned by the game world, and events arising from character relationships.
In conclusion, cross-platform interaction between metaverse platforms and streaming platforms, rather than the use of a single platform, functions as a key element in content creation. As multi-layered interaction patterns are observed—including interactions between the metaverse world and multiple streamers/players, as well as with viewers—this study emphasizes the importance of academic discussions on cross-platform utilization beyond individual platform usage patterns.
KW - Metaverse;Streaming platforms;Participatory culture;Digital Strorytelling;Creators
DO - 10.18856/jpn.2024.30.3.003
ER -
Kang Hye Won. (2024). Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft. Journal of Popular Narrative, 30(3), 89-122.
Kang Hye Won. 2024, "Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft", Journal of Popular Narrative, vol.30, no.3 pp.89-122. Available from: doi:10.18856/jpn.2024.30.3.003
Kang Hye Won "Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft" Journal of Popular Narrative 30.3 pp.89-122 (2024) : 89.
Kang Hye Won. Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft. 2024; 30(3), 89-122. Available from: doi:10.18856/jpn.2024.30.3.003
Kang Hye Won. "Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft" Journal of Popular Narrative 30, no.3 (2024) : 89-122.doi: 10.18856/jpn.2024.30.3.003
Kang Hye Won. Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft. Journal of Popular Narrative, 30(3), 89-122. doi: 10.18856/jpn.2024.30.3.003
Kang Hye Won. Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft. Journal of Popular Narrative. 2024; 30(3) 89-122. doi: 10.18856/jpn.2024.30.3.003
Kang Hye Won. Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft. 2024; 30(3), 89-122. Available from: doi:10.18856/jpn.2024.30.3.003
Kang Hye Won. "Multi-Platform Strategies of Metaverse-Based Creators - A Case Study of Community-Driven Storytelling Using Minecraft" Journal of Popular Narrative 30, no.3 (2024) : 89-122.doi: 10.18856/jpn.2024.30.3.003
