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Aspects of the Relationship Building Between K-pop Idol and Fandom Mediated by Kinship Terms

  • Journal of Popular Narrative
  • 2025, 31(2), pp.361~398
  • DOI : 10.18856/jpn.2025.31.2.011
  • Publisher : The Association of Popular Narrative
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : April 29, 2025
  • Accepted : June 16, 2025
  • Published : June 30, 2025

Byeon, Hayeon 1 Yun, Youjeong 1

1서울대학교

Accredited

ABSTRACT

This study examines the use of kinship terms in K-pop lyrics, focusing on how they construct idol identities and shape fandom engagement. Centering on the terms “oppa” and “noona”, it explores how these expressions mediate gendered relationship dynamics between idols and fans. Girls’ Generation utilized “oppa” with a sexual nuance, allowing male fans to consume their sexuality through the quasi-familial figure of the “samchon” (uncle). IU actively inherited Girls’ Generation’s strategy by presenting the image of the “Nation’s little sister”. However, she succeeded in going out of that position and establishing herself as a female artist since the late 2010s. 1st and 2nd generation of K-pop male idols like god and Super Junior adopted “oppa” as a self-designation, which was readily accepted by fangirls. In contrast, BTS faced calls to reconsider the gender hierarchy of the “oppa-(fan)girl” dynamic amid the feminism reboot in Korea. On the other hand, SHINee and Teen Top reversed this dynamic by invoking “noona”. SHINee could foster a strong “noona” fandom by offering a desexualized “noona” image unlike Teen Top’s. Today, direct reference of kinship terms within lyrics has declined with the arrival of nurturing fandoms self-identified as idols’ “mother”, reflecting a shift away from heteronormative relationship frameworks in K-pop scene.

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* References for papers published after 2025 are currently being built.