This article challenged to understand the perceptions of consumers by presenting two types of messages in TV commercials of two major types-laundry detergents, fabric softeners-of household chemical products to consumers. More specifically, warnings and supporting statements from some experts were presented in an advertisement edited on a storyboard basis to the participants. After the exposure of the storyboard, the participants were asked to answer regarding diverse questions including the attitudes toward the media contents, the attitudes toward the product seen, and the purchase intentions. Surprisingly, the experiments showed a certain increase in terms of the positive attitude toward the product as well as the purchase intentions when they are exposed to warning signs explaining the possible risks of when they are using the household chemical products, or to the advertisements with expert recommendations. The results from this study are considered to be important implications not only for establishing and supplementing advertising content-related policies aimed at consumer protection but also for providing important insights to the companies regarding their marketing strategy.