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2024, Vol.23, No.1 All Issues

Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out
Kim Woon Han , Sohn, Youngkon | 2024, 23(1) | pp.1~48 | number of Cited : 0
A Comparative Study on the Competitiveness of COVID-19 Disaster Media: Focusing on the User Gratification Niche Theory
YoungSun Choi | 2024, 23(1) | pp.49~104 | number of Cited : 0
Analysis of Differences in Persuasive Effects According to Message Sidedness and Characteristics of Receivers: Focusing on the Issue of Milk Intake
LEE HYUNSEUNG | 2024, 23(1) | pp.105~159 | number of Cited : 0