본문 바로가기
  • Home

Is Adolescent Smoking a Planned Choice or a Situational Reaction? An Exploratory Analysis of TPB- and PWM-Related Factors, Smoking Willingness, and Current Smoking Status

  • Health Communication Research
  • 2026, 25(2), pp.1~33
  • DOI : 10.24172/hcr.2026.25.2.1
  • Publisher : Korea Health Communication Association
  • Research Area : Social Science > Journalism and Broadcasting > Communication
  • Received : June 29, 2026
  • Accepted : August 15, 2026
  • Published : August 31, 2026

Hyeyoung Park 1 Areum Oh 2 Hwalbin Kim 3

1한신대학교
2한국건강증진개발원
3강원대학교

Accredited

ABSTRACT

This study explored how factors derived from the Theory of Planned Behavior (TPB) and the Prototype-Willingness Model (PWM) were associated with adolescents’ situational smoking willingness and current smoking status. Secondary survey data from 1,030 adolescents were analyzed, with current smoking status classified into three groups: non-smokers, former smokers, and current smokers. The results revealed significant differences across smoking status groups in favorable attitudes toward smoking, subjective norms, positive and negative smoker prototypes, and smoking willingness. In the hierarchical regression analysis, favorable attitudes toward smoking and positive smoker prototypes were significantly and positively associated with smoking willingness, and the addition of PWM-related factors significantly increased the explained variance. In the multinomial logistic regression analysis, both factors significantly distinguished former smokers and current smokers from non-smokers, while subjective norms distinguished current smokers from non-smokers. By examining the associations of factors derived from both TPB and PWM, this study suggests that adolescent smoking prevention communication should simultaneously address positive expectancies regarding smoking, smoker images, permissive norms, and specific situations that may trigger smoking.

Citation status

* References for papers published after 2025 are currently being built.