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Investigating the Physicians’ Policy Orientation toward Anti-smoking Policies in Korea: Using In-depth Interviews Among M.D.s

  • Health Communication Research
  • 2019, 18(2), pp.1-50
  • DOI : 10.24172/hcr.2019.18.2.1
  • Publisher : Korea Health Communication Association
  • Research Area : Social Science > Journalism and Broadcasting > Communication
  • Received : November 11, 2019
  • Accepted : December 31, 2019
  • Published : December 31, 2019

Hyunjae Yu 1 Myoungsoon You 2

1서강대학교
2서울대학교 보건대학원 보건학과; 서울대학교 보건대학원 보건학과, 보건환경연구소

Candidate

ABSTRACT

Among diverse medical professionals, physicians have been very important agent in terms of planning and executing many types public health policies in every society. Even though the government is the main agent that plan, execute, and manage every single health policy, we absolutely cannot ignore the important roles and responsibilities of the physicians for making the policies successful. However, researchers have pointed out that there have not been enough academic studies not only dealing with diverse issues related with physicians, but also using physicians as the subjects. Using in-depth interviews with physicians as a data gathering method, this study identified the physicians’ perspectives toward diverse public health policies including antismoking policies and the suggestions for more effective management of health policies. As a specific case, the present study used one of the major antismoking policies in Korea “Smoking treatment by medical professionals” in which the government encourages smokers to go to see physicians for quitting smoking. This policy was initiated in 2015 right after a big price increase of cigarette products in Korea. The goal of this exploratory study is to get meaningful insights supposedly helpful for successful execution of diverse healthcare policies in Korea including the antismoking policy through hearing the physicians’ policy orientations which are their opinions and basic perspectives toward specific policy. As research questions applied in this study, the authors tried to mainly answer following questions: 1) What, and how much accountabilities do the physicians feel regarding public healthcare policies in general? 2) What kind of governance do the physicians suggest regarding the effective management of public healthcare policies including the antismoking policy introduced? 3) What type(s) of specific strategies do the physicians recommend as the tools for better execution of the policy? As the results, the authors found that the physicians’ answers were actually talking about the accountability, governance, and the strategies which were assumed by the researchers as major theoretical concepts for this study in the first place. Some physicians pointed out that there have been less active interactions not only between physicians and government, but also among the physician groups themselves were seen which surely were not helpful at all for successful management of healthcare policies in this society.

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