고경민
|
Park, Seonhui
| 2026, 41(1)
| pp.57~90
| number of Cited : 0
The concept of ‘New Cultural Diplomacy(NCD)’ has emerged amid growing demands to overcome the boundaries between cultural diplomacy and international cultural exchange and to pursue them in an integrated manner. This study explores the new possibilities and policy implications of city cultural diplomacy by analyzing the case of Jeju Special Self-Governing Province through the theoretical framework of NCD. NCD is a relationship-oriented paradigm that integrates the state-led, unidirectional approach of traditional cultural diplomacy with the mutual understanding and reciprocity emphasized in international cultural exchange, and represents a paradigm shift encompassing the purposes, values, and modes of cultural diplomacy as well as its institutional and operational structures. In this context, this study analyzes the Jeju case by operationalizing four core dimensions of NCD—value, relationship, time, and space/structure. The analysis reveals that the province is practicing cultural diplomacy consistent with NCD principles by utilizing local identity as a diplomatic resource, strengthening civic participation, ensuring policy continuity, and engaging with international networks. While these efforts have yielded achievements such as the international articulation of local identity, the expansion of citizen-based exchanges, and the institutionalization of key projects, structural limitations such as the dualized implementation system between central and local governments were also identified. Based on this analysis, this study proposes policy directions for advancing city cultural diplomacy, including the integration of public diplomacy and international cultural exchange policies, the establishment of citizen-participatory governance, the continued promotion and funding of core projects, and strategic exchanges through prioritization and strategic focus.