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The 18th Presidential Election and Negative Campaign

  • The Journal of Northeast Asia Research
  • Abbr : NEA
  • 2013, 28(2), pp.218-246
  • DOI : 10.18013/jnar.2013.28.2.007
  • Publisher : The Institute for Northeast Asia Research
  • Research Area : Social Science > Political Science > International Politics > International Relations / Cooperation

Lee, Dong-yoon 1

1신라대학교

Candidate

ABSTRACT

In modern political process, civil rights of voter to elect political representative by election is the most important component for democratic politics. Parties and candidates, who were participated in electoral process, made up positive opinion through policy promise and political image, and campaigned for support of voters. However, electoral campaign sometimes used negative method to criticize mistake and fault of other parties and candidates, and to induce emotional decision and support of voter in negative atmosphere. Actually, slander and black propaganda was rampant in the 18th presidential election rather than recent other election, negative campaign was increased. Nevertheless, negative campaign incurred negative result rather than positive effect. Voting rate was increased, and it was occurred concentration effect to increase support rate of rival candidate. In conclusion, parties and candidates need to control to use negative campaign including slander and black propaganda in the electoral process, and all political actor tried to make up campaign atmosphere for policy election.

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