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A Study on Traditional Music as Commodity and Musical Taste of Early Twentieth Century Media Culture

  • Journal of Humanities
  • 2012, (49), pp.205-224
  • Publisher : Institute for Humanities
  • Research Area : Humanities > Other Humanities
  • Received : December 30, 2011
  • Accepted : February 1, 2012

Hongheejoo 1

1성균관대학교

Candidate

ABSTRACT

A Study on the Creation of Media Culture and Musical Taste in the Early Twentieth Century The first modern theater, Hyeopryul-sa(協律社), was an important element in mass popularization of the traditional music. Jap-ga(雜歌),which originated among the common people before taking its place in the theater, took the form of popular music due to growth of the performance and record industry and ensuing support of the mass public. However, the atmosphere of the period was predominantly favorable to Western music, and the controversy surrounding the direction of growth of the traditional music largely argued for negotiation of traditional and Western music. Moreover, the emergence of class preference for traditional, popular, and Western music initiated categorization of the music culture. The mass culture of the period was led not by the ‘modern’ public but by intellectuals and the elite. In the mean time, there was a strong current of inappreciation of the traditional music by the younger generation. The lack of preference for, if not, repulsion of the traditional music by the younger generation brought about stark differences in the musical taste of each generation. Such phenomenon was strongly influenced by the education system as well as the political and social change during the Japanese colonization. The present study investigates the change in traditional music due to the emergence of the media culture in the 20th century through Jap-ga. In addition, the present study examines the commoditization and mass popularization of music brought on by the record industry and the radio broadcast. Finally, the process of change in generational taste of the traditional music is observed.

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