@article{ART003099665},
author={Yi Eun Chung and YI, SANG WOOK},
title={Rebellion of the Niche Market -Western Art Music in YouTube Environment},
journal={PHILOSOPHY·THOUGHT·CULTURE},
issn={1975-1621},
year={2024},
number={45},
pages={363-387},
doi={10.33639/ptc.2024..45.013}
TY - JOUR
AU - Yi Eun Chung
AU - YI, SANG WOOK
TI - Rebellion of the Niche Market -Western Art Music in YouTube Environment
JO - PHILOSOPHY·THOUGHT·CULTURE
PY - 2024
VL - null
IS - 45
PB - Research Institute for East-West Thought
SP - 363
EP - 387
SN - 1975-1621
AB - This paper examines the activities in relation to Western art music within the YouTube space, focusing on the activities of TOWMOO, one of the most popular classical music YouTube channels in South Korea. YouTube provides virtual space where one can observe how Western art music is consumed, circulated and changed in the new media ecology. YouTube also offers a platform for virtual/real community around Western art music in certain cultural territory. This study aims to analyze how the behavior of classical music YouTubers in South Korea has changed along with changes in YouTube’s corporate strategies, and discusses how the participatory behaviors of classical music YouTubers continue the tradition of Western art music in South Korea. In particular, this study looks into the changes in the media ecology of YouTube and the ways in which the tradition of Western art music develops new markets, by tracing the changing process in TOWMOO’s contents.
KW - YouTube;Media Ecology;TOWMOO;Western art music;classical music
DO - 10.33639/ptc.2024..45.013
ER -
Yi Eun Chung and YI, SANG WOOK. (2024). Rebellion of the Niche Market -Western Art Music in YouTube Environment. PHILOSOPHY·THOUGHT·CULTURE, 45, 363-387.
Yi Eun Chung and YI, SANG WOOK. 2024, "Rebellion of the Niche Market -Western Art Music in YouTube Environment", PHILOSOPHY·THOUGHT·CULTURE, no.45, pp.363-387. Available from: doi:10.33639/ptc.2024..45.013
Yi Eun Chung, YI, SANG WOOK "Rebellion of the Niche Market -Western Art Music in YouTube Environment" PHILOSOPHY·THOUGHT·CULTURE 45 pp.363-387 (2024) : 363.
Yi Eun Chung, YI, SANG WOOK. Rebellion of the Niche Market -Western Art Music in YouTube Environment. 2024; 45 : 363-387. Available from: doi:10.33639/ptc.2024..45.013
Yi Eun Chung and YI, SANG WOOK. "Rebellion of the Niche Market -Western Art Music in YouTube Environment" PHILOSOPHY·THOUGHT·CULTURE no.45(2024) : 363-387.doi: 10.33639/ptc.2024..45.013
Yi Eun Chung; YI, SANG WOOK. Rebellion of the Niche Market -Western Art Music in YouTube Environment. PHILOSOPHY·THOUGHT·CULTURE, 45, 363-387. doi: 10.33639/ptc.2024..45.013
Yi Eun Chung; YI, SANG WOOK. Rebellion of the Niche Market -Western Art Music in YouTube Environment. PHILOSOPHY·THOUGHT·CULTURE. 2024; 45 363-387. doi: 10.33639/ptc.2024..45.013
Yi Eun Chung, YI, SANG WOOK. Rebellion of the Niche Market -Western Art Music in YouTube Environment. 2024; 45 : 363-387. Available from: doi:10.33639/ptc.2024..45.013
Yi Eun Chung and YI, SANG WOOK. "Rebellion of the Niche Market -Western Art Music in YouTube Environment" PHILOSOPHY·THOUGHT·CULTURE no.45(2024) : 363-387.doi: 10.33639/ptc.2024..45.013
