@article{ART003226521},
author={Jeong Choongsil},
title={Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events},
journal={PHILOSOPHY·THOUGHT·CULTURE},
issn={1975-1621},
year={2025},
number={48},
pages={269-292},
doi={10.33639/ptc.2025..48.011}
TY - JOUR
AU - Jeong Choongsil
TI - Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events
JO - PHILOSOPHY·THOUGHT·CULTURE
PY - 2025
VL - null
IS - 48
PB - Research Institute for East-West Thought
SP - 269
EP - 292
SN - 1975-1621
AB - Korea, a poor country until 1970, viewed mega-events held in neighboring Japan, such as the Tokyo Olympic Games and Osaka World Expo, as opportunities to expand its revenue by revitalizing its tourism industry. Accordingly, Korea established a large-scale plan to boost tourism.
Although the plan ultimately failed, Korea has consistently conveyed promotional tourism content at the Tokyo Olympic Games and Osaka World Expo. By emphasizing Korean traditions and other remnants of the past, Korea portrays itself as a feminized, erotic place.
The fact that these two mega-events in another country were the trigger for the establishment of korea's tourism industry plan suggests that Japan, the first Asian country to host a mega-event, has served as a gateway to the world and a much-needed revenue generator for impoverished Korea. Furthermore, the Korean government colonized and oriented itself by establishing Korea’s appeal as a tourist destination through depiction as a place of the past and a place to be feminized and fulfill sexual fantasies.
KW - Tokyo Olympics;Osaka Expo;Past;Erotic;Orientalization
DO - 10.33639/ptc.2025..48.011
ER -
Jeong Choongsil. (2025). Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events. PHILOSOPHY·THOUGHT·CULTURE, 48, 269-292.
Jeong Choongsil. 2025, "Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events", PHILOSOPHY·THOUGHT·CULTURE, no.48, pp.269-292. Available from: doi:10.33639/ptc.2025..48.011
Jeong Choongsil "Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events" PHILOSOPHY·THOUGHT·CULTURE 48 pp.269-292 (2025) : 269.
Jeong Choongsil. Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events. 2025; 48 : 269-292. Available from: doi:10.33639/ptc.2025..48.011
Jeong Choongsil. "Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events" PHILOSOPHY·THOUGHT·CULTURE no.48(2025) : 269-292.doi: 10.33639/ptc.2025..48.011
Jeong Choongsil. Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events. PHILOSOPHY·THOUGHT·CULTURE, 48, 269-292. doi: 10.33639/ptc.2025..48.011
Jeong Choongsil. Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events. PHILOSOPHY·THOUGHT·CULTURE. 2025; 48 269-292. doi: 10.33639/ptc.2025..48.011
Jeong Choongsil. Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events. 2025; 48 : 269-292. Available from: doi:10.33639/ptc.2025..48.011
Jeong Choongsil. "Korea’s Plan to Boost Its Tourism Industry Using Japan’s Mega-events" PHILOSOPHY·THOUGHT·CULTURE no.48(2025) : 269-292.doi: 10.33639/ptc.2025..48.011
