@article{ART001269399},
author={Yoon, Seong-Hwan},
title={A Comparative Study on Selection of Compact Car in Korea and China},
journal={Journal of Asia-Pacific Studies},
issn={1225-8539},
year={2007},
volume={14},
number={2},
pages={127-144},
doi={10.18107/japs.2007.14.2.007}
TY - JOUR
AU - Yoon, Seong-Hwan
TI - A Comparative Study on Selection of Compact Car in Korea and China
JO - Journal of Asia-Pacific Studies
PY - 2007
VL - 14
IS - 2
PB - Institute of Global Affairs
SP - 127
EP - 144
SN - 1225-8539
AB - This thesis researches directly and indirectly how country image and product attributes as well as brand personality influence consumers’foreign compact automobile brand selection –preference and purchase intention– and reports the strategic implications of its findings. Further, the country image embodied in products is examined for foreign compact cars in Korea and China. From the viewpoints of Korean and Chinese consumers, the researcher seeks to determine how country image, product attributes and brand personality influence the foreign brand selection.
The strategic implications of this research are as follows: product attributes above all else was revealed as the most powerful variable. Next, brand personality presents as a symbolic aspect that accounts for a significant amount of differences in consumers’brand selection. Throughout this study, it can be acutely recognized that brand personality in relation to its symbolic aspect has an important influence on consumers’brand selection.
KW - Korean Consumer;Chinese Consumer;Foreign Automobile
DO - 10.18107/japs.2007.14.2.007
ER -
Yoon, Seong-Hwan. (2007). A Comparative Study on Selection of Compact Car in Korea and China. Journal of Asia-Pacific Studies, 14(2), 127-144.
Yoon, Seong-Hwan. 2007, "A Comparative Study on Selection of Compact Car in Korea and China", Journal of Asia-Pacific Studies, vol.14, no.2 pp.127-144. Available from: doi:10.18107/japs.2007.14.2.007
Yoon, Seong-Hwan "A Comparative Study on Selection of Compact Car in Korea and China" Journal of Asia-Pacific Studies 14.2 pp.127-144 (2007) : 127.
Yoon, Seong-Hwan. A Comparative Study on Selection of Compact Car in Korea and China. 2007; 14(2), 127-144. Available from: doi:10.18107/japs.2007.14.2.007
Yoon, Seong-Hwan. "A Comparative Study on Selection of Compact Car in Korea and China" Journal of Asia-Pacific Studies 14, no.2 (2007) : 127-144.doi: 10.18107/japs.2007.14.2.007
Yoon, Seong-Hwan. A Comparative Study on Selection of Compact Car in Korea and China. Journal of Asia-Pacific Studies, 14(2), 127-144. doi: 10.18107/japs.2007.14.2.007
Yoon, Seong-Hwan. A Comparative Study on Selection of Compact Car in Korea and China. Journal of Asia-Pacific Studies. 2007; 14(2) 127-144. doi: 10.18107/japs.2007.14.2.007
Yoon, Seong-Hwan. A Comparative Study on Selection of Compact Car in Korea and China. 2007; 14(2), 127-144. Available from: doi:10.18107/japs.2007.14.2.007
Yoon, Seong-Hwan. "A Comparative Study on Selection of Compact Car in Korea and China" Journal of Asia-Pacific Studies 14, no.2 (2007) : 127-144.doi: 10.18107/japs.2007.14.2.007
