Journal of Asia-Pacific Studies 2023 KCI Impact Factor : 0.61
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pISSN : 1225-8539 / eISSN : 2671-5171
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The Mass Mediation of Corporate Social Responsibility Discourse: An Anthropological Approach
- Journal of Asia-Pacific Studies
- Abbr : JAPS
- 2013, 20(1), pp.167-202
- DOI : 10.18107/japs.2013.20.1.006
- Publisher : Institute of Global Affairs
- Research Area : Social Science > Social Science in general
1한국외국어대학교
Accredited
ABSTRACT
This paper approaches corporate social responsibility as a discourse and explores how as public sphere discourse CSR has become a trend among American corporations. It questions how corporate social responsibility has been promoted as a topic worthy of public debate and how it is made into something that companies should respond to. To attend to these questions in a cultural and linguistic anthropological fashion is to attend to the way CSR as discourse involves social actors who in their everyday work and interactions use speech—and in this case, writing—to engage in socially meaningful actions with one another. How can corporations come to ‘have’ responsibilities and perform responsible actions as ‘single’ entities? It is only through talks about the social relationships and roles of corporations that such framing is possible. By examining who the major actors are in the promotion of CSR as a public sphere discourse and revealing the method by which their discussions about the relationship between corporations are society are made relevant to corporate actors, this paper hopes to provide an understanding as to how corporate social responsibility has emerged as a sociological phenomenon in the United States of America (and possibly abroad).
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This paper was written with support from the National Research Foundation of Korea.