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A Comparative Analysis of Rider Wage Structure in Food Delivery Platform in Korea and China: Focusing on ‘Baemin’ and ‘Meituan’

  • Journal of Asia-Pacific Studies
  • Abbr : JAPS
  • 2022, 29(2), pp.135-160
  • DOI : 10.18107/japs.2022.29.2.006
  • Publisher : Institute of Global Affairs
  • Research Area : Social Science > Social Science in general
  • Received : May 16, 2022
  • Accepted : June 12, 2022
  • Published : June 30, 2022

Yi Sung Lan 1

1한남대학교

Accredited

ABSTRACT

As the platform penetrates deeply into our living area, interest and related research have increased, but it has been difficult to understand exactly how the actual platform economy is affecting offline due to overlooking the diversity of platform transactions. Therefore, the text examined how the principle of operation of the platform affects the economic status of delivery workers, who are offline parts, by using food delivery platforms that we frequently encounter. In particular, as the impact on offline is expected to vary as platform operation technology develops, a comparative study was conducted with China’s representative food delivery platform, which has developed eating out delivery. Since Ryder’s economic status is directly affected by the platform’s wage structure, the text compared and analyzed the wage structure and economic status of “Meituan” Ryder with “Baemin”. First, each platform examined how the wage structure for delivery workers was formed, and compared how the wage structure affected the economic status of riders. As a result of the comparison, it was found that Baemin and Meituan had a performance-based wage structure in common, and some of Baemin’s wage systems learned and imitated Meituan’s. The problem is that if you look at the structure of the performance-based pay, the internal fairness is low, making the economic status of riders increasingly difficult. In order to improve riders’ economic instability and deepening inequality, changes in riders’ wage structure are inevitable. What the text paid attention to are measures to improve the wage structure implemented by Meituan among the Chinese government’s “Big Tech” regulations. In particular, it is judged that the technical improvement plan can be a solution to the unilateral problem of the domestic delivery platform wage structure. Accordingly, the text suggested that changes should be attempted from the end of the wage determinants.

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