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User-Centered Color Design of Flow Maps by Means of Color Palettes of Famous Paintings

  • Journal of the Korean Cartographic Association
  • Abbr : JKCA
  • 2013, 13(1), pp.47-57
  • Publisher : The Korean Cartographic Association
  • Research Area : Social Science > Geography > Geography in general > Cartography

Jung-Won Moon 1 JUNG,IN-CHUL 2

1호계중학교
2부산대학교

Accredited

ABSTRACT

The purpose of this paper is to improve color design of flow maps of middle school atlases from a user-centric perspective. For this, firstly, we surveyed student’s color preference for the thematic maps of the middle school atlases. Secondly, we extracted color palettes from famous paintings in middle school art textbook, and students selected colours for flow map. Thirdly, 20 polar-opposite word pairs related with impression on map color and requirements for the map design are selected. Semantic differential technique is applied for measuring emotional content in where these word pairs used to describe students’ perception. In conclusion, students preferred hues that gave an attractive and strong impression. The significance of these findings show a continual user-centered map design research is required when color preferences are concerned because colors on map can motivate geography learning.

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