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Analysis of Travel Patterns of Seoul Tourists by Trajectory Data Mining

  • Journal of the Korean Cartographic Association
  • Abbr : JKCA
  • 2018, 18(3), pp.117-129
  • DOI : 10.16879/jkca.2018.18.3.117
  • Publisher : The Korean Cartographic Association
  • Research Area : Social Science > Geography > Geography in general > Cartography
  • Published : December 31, 2018

Juyoon Lee 1 Youngok Kang 1 Nayeon Kim 1 Dongeun Kim 1 Yeahrim Park 1

1이화여자대학교

Accredited

ABSTRACT

This study developed trajectory data based on Flickr, which is one of social networking service that includes location information, and analyzed the traveling characteristics of tourists who visited Seoul. We collected 39,157 geotagged photos from 1,476 tourists who visited Seoul from January 1 of 2015 to December 31 of 2017. The tourists stayed 5.12 nights on average on their first visit and re-visited Seoul about 1.27 times. The first tourist attraction they visited in Seoul was mainly Jongno and Namsan, followed by Shinchon and Hongdae and Itaewon. According to our analysis focused on movement patterns of tourists, the results indicated that the tourists’ main destination was Jongno and Namsan, and the visitors tended to move to the neighboring areas. The data and methodology used in this study will contribute to make the tourist behavior analysis more efficient and diverse.

Citation status

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