@article{ART001175937},
author={Kim, Shin Joong},
title={An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2005},
volume={10},
number={5},
pages={257-268}
TY - JOUR
AU - Kim, Shin Joong
TI - An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP
JO - Journal of The Korea Society of Computer and Information
PY - 2005
VL - 10
IS - 5
PB - The Korean Society Of Computer And Information
SP - 257
EP - 268
SN - 1598-849X
AB - The primary research objective of this study is to evaluate a weight of purchase decision making factors according to the purchasing style. In this study, the purchasing style is classified into two categories-online shopping and offline shopping group. This study adopts the AHP method to calculate a weight of factors. For this purpose, 22 purchasing factors which affect on consumer purchasing decision making are classified into four factors - a product related factor, a convenience related factor, a purchasing risk related factor and a shopping enjoyment related factor. In this study, the weights of purchasing factors are evaluated according to 1)the purchasing style-online and offline purchasing group, 2)the frequency of online shopping-high and low group, 3)the media used for online shopping-the TV home shopping and Internet home shopping group. The result shows that there are difference the weight of factors according to the purchasing style.
KW - purchasing factor;purchasing style;product related factor;convenience related factor;purchasing risk related factor;shopping enjoyment related factor. AHP;weight
DO -
UR -
ER -
Kim, Shin Joong. (2005). An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP. Journal of The Korea Society of Computer and Information, 10(5), 257-268.
Kim, Shin Joong. 2005, "An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP", Journal of The Korea Society of Computer and Information, vol.10, no.5 pp.257-268.
Kim, Shin Joong "An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP" Journal of The Korea Society of Computer and Information 10.5 pp.257-268 (2005) : 257.
Kim, Shin Joong. An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP. 2005; 10(5), 257-268.
Kim, Shin Joong. "An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP" Journal of The Korea Society of Computer and Information 10, no.5 (2005) : 257-268.
Kim, Shin Joong. An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP. Journal of The Korea Society of Computer and Information, 10(5), 257-268.
Kim, Shin Joong. An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP. Journal of The Korea Society of Computer and Information. 2005; 10(5) 257-268.
Kim, Shin Joong. An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP. 2005; 10(5), 257-268.
Kim, Shin Joong. "An Empirical Study on the Weight of Purchasing Factors？according the Purchasing Style Using the AHP" Journal of The Korea Society of Computer and Information 10, no.5 (2005) : 257-268.
