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A Study on the Database Marketing using Data Mining in the Traditional Medicine

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2005, 10(5), pp.269-278
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

lee sang young 1 Lee Yun Seok 1

1남서울대학교

Candidate

ABSTRACT

This study is to elicit the factors affected on the medical examination in the traditional medicine using the technical method of the decision tree and characterize the patient subject by clustering analysis technique. And to draw results from the association analysis between the form of diseases in the re-hospitalized patient group. The obtained results were analyzed for their effect on the hospital profits. Thus, through application of the database marketing to the data mining technique in the traditional medicine, the characteristics of patient clients for the objective induction of factors affected on the hospital profits can be identified. Practical application of the database marketing as presented in this study will bring about a fundamental efficiency of hospital management and vitalization.

Citation status

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