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A Study on the On-Line Senior Mall's Quality Factor and Customer Satisfaction

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2007, 12(5), pp.215-224
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Jeong-Hanyeol 1

1경기대학교

Accredited

ABSTRACT

On-Line Shopping mall is becoming important strategic environment that decide corporation's competitive advantages because of that can achieve quality of customer service and offer speed elevation through both-way communication effectively. Accordingly, as interest about electronic commerce rises, various research had been gone. But, most researches are applying off-line market's quality of service measurement tool just as it is doing not consider special quality of internet. Consider and prescribe by system quality, and saw that thing which grasp relation with customer satisfaction along with quality of service is important for factor that environmental element influences in customer satisfaction as existing commercial transaction in this research hereupon. That is, wished to present quality strategy necessary to examine whether some quality factor of system quality and quality of service affects more customer satisfaction, and satisfy various customer's needs accordingly after examine whether it are switching and some relation that search purchase alteration availability of market that is different from loyalty which recommend internet shopping mall to another person who is system quality factor and quality of service factor and customer satisfaction factor actively.

Citation status

* References for papers published after 2022 are currently being built.