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A Study on the Preferred Content Types using Mobile Internet Service in Korea and China

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2007, 12(5), pp.203-214
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

우지에 1 Jongsoo Yoon 1 YooJung Kim 2

1강남대학교
2호서대학교

Accredited

ABSTRACT

The global mobile Internet service market is growing very rapidly, showing drastic increases in its sales volume. Despite this growth of the market, it has not yet reached its full-grown stage, and this calls for a study on the service preference based on the characteristics of the users. As most of the existing studies in this area have centered on its technical features, they fall short of providing to the related companies any useful data to which they can practically refer in developing the future mobile services that suit for various user needs, and making plans to increase the sales volume. Based on these circumstances, this study is to investigate how the mobile contents preference is differed in accordance with the user characteristics of the Korean and Chinese mobile Internet service users. This study is also to analyze how the relationship between the user characteristics and the preferred mobile contents types is moderated by nations, Korea and Chinese. To accomplish these research purposes, this study developed a set of research model and hypotheses based on a comprehensive review of the related studies. To prove the research hypotheses, this study conducted a survey among the Korean and Chinese mobile Internet service users and performed a variety of analyses of the data collected including the questionnaires, using the SAS version 9.

Citation status

* References for papers published after 2022 are currently being built.