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@article{ART001202008},
author={유일 and JaeJonKim and 노희옥},
title={The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2007},
volume={12},
number={5},
pages={191-202}

TY - JOUR
AU - 유일
AU - JaeJonKim
AU - 노희옥
TI - The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls
JO - Journal of The Korea Society of Computer and Information
PY - 2007
VL - 12
IS - 5
PB - The Korean Society Of Computer And Information
SP - 191
EP - 202
SN - 1598-849X
AB - The purpose of this study is to examine the effect of Web site usability on trust, satisfaction, and repurchase intention in Internet shopping malls. The Web site usability construct consists of the factors such as contents, ease of use, navigation, and interactivity. In order to accomplish the purpose of this study, a research model was established and it suggests that the Web site usability, through the mediation of trust and satisfaction, eventually affect the repurchase intention of online customers in Internet shopping malls.The results of the study show that Web site usability has statistically significant effect on the repurchase intention of online customers and this effect is mediated by satisfaction. This research confirms the importance of usability construct in designing Web sites and understanding the use of Web sites. Implications of these findings are discussed for researchers and practitioners.
KW - Web site Usability;Trust;Satisfaction;Repurchase Intention;Internet Shopping Mall
DO -
UR -
ER -

유일, JaeJonKim and 노희옥. (2007). The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls. Journal of The Korea Society of Computer and Information, 12(5), 191-202.

유일, JaeJonKim and 노희옥. 2007, "The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls", Journal of The Korea Society of Computer and Information, vol.12, no.5 pp.191-202.

유일, JaeJonKim, 노희옥 "The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls" Journal of The Korea Society of Computer and Information 12.5 pp.191-202 (2007) : 191.

유일, JaeJonKim, 노희옥. The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls. 2007; 12(5), 191-202.

유일, JaeJonKim and 노희옥. "The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls" Journal of The Korea Society of Computer and Information 12, no.5 (2007) : 191-202.

유일; JaeJonKim; 노희옥. The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls. Journal of The Korea Society of Computer and Information, 12(5), 191-202.

유일; JaeJonKim; 노희옥. The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls. Journal of The Korea Society of Computer and Information. 2007; 12(5) 191-202.

유일, JaeJonKim, 노희옥. The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls. 2007; 12(5), 191-202.

유일, JaeJonKim and 노희옥. "The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls" Journal of The Korea Society of Computer and Information 12, no.5 (2007) : 191-202.