본문 바로가기
  • Home

A Study on Success Model of Internet Banking

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2007, 12(5), pp.243-252
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

이경근 1

1경기과학기술대학교

Accredited

ABSTRACT

The purpose of this study propose and empirically assessed Internet Banking success model. This was derived through an analysis of the quality evaluation factors of Internet Banking services and review of TAM model, IS success model, e-Commerce success model literature. The research model consists of exogenous variables(ease of use, economic benefits, safety) and endogenous variables (usefulness, user satisfaction, trust, behavioral intention to use). The analysis results revealed that ease of use is a very significant factor influencing usefulness and user satisfaction, trust. Safety is a significant factor influencing trust. Economic benefits and usefulness, trust are significant factors influencing user satisfaction. Usefulness and user satisfaction are significant factors influencing behavioral intention to use. This study provide the initiative of Internet Banking success model. Internet banking firms will support the competitive service through strategic quality evaluation and improvement using Internet Banking success model.

Citation status

* References for papers published after 2022 are currently being built.