A Study on Success Model of Internet Banking (인터넷뱅킹 성공모형에 관한 연구)

이경근

A Study on Success Model of Internet Banking

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2007, 12(5), pp.243-252
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

이경근 ¹

¹경기과학기술대학교

Accredited

ABSTRACT

The purpose of this study propose and empirically assessed Internet Banking success model. This was derived through an analysis of the quality evaluation factors of Internet Banking services and review of TAM model, IS success model, e-Commerce success model literature. The research model consists of exogenous variables(ease of use, economic benefits, safety) and endogenous variables (usefulness, user satisfaction, trust, behavioral intention to use). The analysis results revealed that ease of use is a very significant factor influencing usefulness and user satisfaction, trust. Safety is a significant factor influencing trust. Economic benefits and usefulness, trust are significant factors influencing user satisfaction. Usefulness and user satisfaction are significant factors influencing behavioral intention to use. This study provide the initiative of Internet Banking success model. Internet banking firms will support the competitive service through strategic quality evaluation and improvement using Internet Banking success model.

KEYWORDS

TAM, EC Success Model, Service quality

Citation status

* References for papers published after 2023 are currently being built.

[other] / 2007 / 한국은행, 2007년 3월 보도자료

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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65