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A Study on How to Enhance the Healthiness of UCC Value Chain

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2008, 13(4), pp.241-254
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

김유정 1 Jongsoo Yoon 2

1호서대학교 디지털 비즈니스학부
2강남대학교

Accredited

ABSTRACT

UCC(User Created Content) has brought about much change in the way Internet users produce, publish, and share digital content. That means that Internet users are participating in the UCC service much more voluntarily, and interacting each other more proactively to meet their social-psychological needs such as self-expression, social presence and so on. Also, there has been the sharp increase in variety and volume of digital content on Internet. The reasons why are that UCC enables Internet users to produce and publish their own content with much low cost, and lowers the entrance barriers to the digital content market. Like this, UCC causes the unbundling of the value chain of digital content, resulting in the high uncertainty and complexity, and then leading to the low healthiness of UCC value chain in terms of productivity, robustness, niche creation, and safety. Thus, this paper is to identify the status and problems of UCC value chain and present the way how to enhance the healthiness of UCC value chain more comprehensively and systematically.

Citation status

* References for papers published after 2023 are currently being built.