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@article{ART001323825},
author={황준석 and Zoon Ky Lee and Jaekyung Lee},
title={A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2009},
volume={14},
number={2},
pages={221-229}

TY - JOUR
AU - 황준석
AU - Zoon Ky Lee
AU - Jaekyung Lee
TI - A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies
JO - Journal of The Korea Society of Computer and Information
PY - 2009
VL - 14
IS - 2
PB - The Korean Society Of Computer And Information
SP - 221
EP - 229
SN - 1598-849X
AB - The development of the Internet and telecommunication technology has lead to the diversification of the distribution channel of movies. Internet users can easily watch movies through the Internet VOD(Video On Demand) theaters without a restriction of time and space. In this study, we try to understand the intention to use of internet VOD movies using the concepts of Technology Acceptance Model and Flow Model. We also consider the concepts of sensitivity of holdback period and availability of various choice in movie genre, along with demographic factors such as age and gender. Through our study we enhance our understanding on how and when users use the Internet VOD for their movie watching.
KW - Internet VOD;Holdback Period;Usefulness;Flow;Movie Industry
DO -
UR -
ER -

황준석, Zoon Ky Lee and Jaekyung Lee. (2009). A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies. Journal of The Korea Society of Computer and Information, 14(2), 221-229.

황준석, Zoon Ky Lee and Jaekyung Lee. 2009, "A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies", Journal of The Korea Society of Computer and Information, vol.14, no.2 pp.221-229.

황준석, Zoon Ky Lee, Jaekyung Lee "A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies" Journal of The Korea Society of Computer and Information 14.2 pp.221-229 (2009) : 221.

황준석, Zoon Ky Lee, Jaekyung Lee. A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies. 2009; 14(2), 221-229.

황준석, Zoon Ky Lee and Jaekyung Lee. "A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies" Journal of The Korea Society of Computer and Information 14, no.2 (2009) : 221-229.

황준석; Zoon Ky Lee; Jaekyung Lee. A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies. Journal of The Korea Society of Computer and Information, 14(2), 221-229.

황준석; Zoon Ky Lee; Jaekyung Lee. A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies. Journal of The Korea Society of Computer and Information. 2009; 14(2) 221-229.

황준석, Zoon Ky Lee, Jaekyung Lee. A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies. 2009; 14(2), 221-229.

황준석, Zoon Ky Lee and Jaekyung Lee. "A Study on the Factors Inf-luencing Intention to Use Internet VOD Movies" Journal of The Korea Society of Computer and Information 14, no.2 (2009) : 221-229.