The Effects on Knowledge Contribution in Online Communities (온라인 커뮤니티 지식공헌에 미치는 영향요인)

Ho Kyoung Shin (신호경); Kiwon Lee (이기원); 김경준

The Effects on Knowledge Contribution in Online Communities

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2009, 14(4), pp.175~182
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

Ho Kyoung Shin ¹, Kiwon Lee ², 김경준 ²

¹
²연세대학교

Accredited

ABSTRACT

This study investigated what factors influence the knowledge contribution in online communities. Based on the theoretical framework like self-presentation theory and organizational citizenship behavior theory, we developed the research model and proposed four hypotheses. In order to test our hypotheses with an empirical study, we have conducted a survey which resulted in 192 valid responses in the final sample. The PLS analysis results indicate that knowledge contribution is influenced by self-presentation, innovation, organizational citizenship behavior, and affection similarity of online community users. Practical implications of these findings and future research implications are also discussed.

KEYWORDS

Knowledge Contribution, Self-presentation, Innovativeness, Organizational Citizenship Behavior, Affection Similarity.

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