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@article{ART001346300},
author={조우홍},
title={A Study on the development of sponsors of social welfare facilities through marketing mix},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2009},
volume={14},
number={5},
pages={195-200}

TY - JOUR
AU - 조우홍
TI - A Study on the development of sponsors of social welfare facilities through marketing mix
JO - Journal of The Korea Society of Computer and Information
PY - 2009
VL - 14
IS - 5
PB - The Korean Society Of Computer And Information
SP - 195
EP - 200
SN - 1598-849X
AB - This study aims to speculate the development of sponsors of social welfare facilities through marketing mix. This is the time when the logics of economy is applied for the area of social welfare. Since July 2008 when the long-term care insurance system for the elderly executed, a number of social welfare facilities which depend on governmental budget have competed for various resources, but most of them have still had serious financial difficulties. As a supplementary method to overcome the financial problem, we have to develop how to excavate and manage sponsors who fit for conditions of the facilities to secure financial resources. To develop sponsors of social welfare facilities through marketing mix in this aspect, this study is to present strategic methods for sponsor development in seven factors developed by Fine(1992): product, price, promotion, place, producer, purchaser, and probing.
KW - marketing mix;social welfare facilities;sponsor development;marketing exchange
DO -
UR -
ER -

조우홍. (2009). A Study on the development of sponsors of social welfare facilities through marketing mix. Journal of The Korea Society of Computer and Information, 14(5), 195-200.

조우홍. 2009, "A Study on the development of sponsors of social welfare facilities through marketing mix", Journal of The Korea Society of Computer and Information, vol.14, no.5 pp.195-200.

조우홍 "A Study on the development of sponsors of social welfare facilities through marketing mix" Journal of The Korea Society of Computer and Information 14.5 pp.195-200 (2009) : 195.

조우홍. A Study on the development of sponsors of social welfare facilities through marketing mix. 2009; 14(5), 195-200.

조우홍. "A Study on the development of sponsors of social welfare facilities through marketing mix" Journal of The Korea Society of Computer and Information 14, no.5 (2009) : 195-200.

조우홍. A Study on the development of sponsors of social welfare facilities through marketing mix. Journal of The Korea Society of Computer and Information, 14(5), 195-200.

조우홍. A Study on the development of sponsors of social welfare facilities through marketing mix. Journal of The Korea Society of Computer and Information. 2009; 14(5) 195-200.

조우홍. A Study on the development of sponsors of social welfare facilities through marketing mix. 2009; 14(5), 195-200.

조우홍. "A Study on the development of sponsors of social welfare facilities through marketing mix" Journal of The Korea Society of Computer and Information 14, no.5 (2009) : 195-200.