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@article{ART001388843},
author={김철중 and Kim Hong-Jin and 강영창},
title={A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2009},
volume={14},
number={10},
pages={141-148}

TY - JOUR
AU - 김철중
AU - Kim Hong-Jin
AU - 강영창
TI - A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities
JO - Journal of The Korea Society of Computer and Information
PY - 2009
VL - 14
IS - 10
PB - The Korean Society Of Computer And Information
SP - 141
EP - 148
SN - 1598-849X
AB - This paper studies important factors of mobile phone marketing including experiences on entertainment, information, reliability and complaints by analyzing actual materials. The result shows that information, reliability, experiences are more significant than other factors. In case of information, the appropriate message is associated with marketing activities. Reliability and benefit on advertisement are significant. Also, experience has a positive effect on marketing activities. Therefore, this study suggests that mobile marketing should consider significant factors such as information, reliability, and experience.
KW - 모바일광고;모바일 마케팅;Mobile Ads;Cell phone marketing;Availability of cell phone ads
DO -
UR -
ER -

김철중, Kim Hong-Jin and 강영창. (2009). A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities. Journal of The Korea Society of Computer and Information, 14(10), 141-148.

김철중, Kim Hong-Jin and 강영창. 2009, "A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities", Journal of The Korea Society of Computer and Information, vol.14, no.10 pp.141-148.

김철중, Kim Hong-Jin, 강영창 "A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities" Journal of The Korea Society of Computer and Information 14.10 pp.141-148 (2009) : 141.

김철중, Kim Hong-Jin, 강영창. A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities. 2009; 14(10), 141-148.

김철중, Kim Hong-Jin and 강영창. "A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities" Journal of The Korea Society of Computer and Information 14, no.10 (2009) : 141-148.

김철중; Kim Hong-Jin; 강영창. A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities. Journal of The Korea Society of Computer and Information, 14(10), 141-148.

김철중; Kim Hong-Jin; 강영창. A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities. Journal of The Korea Society of Computer and Information. 2009; 14(10) 141-148.

김철중, Kim Hong-Jin, 강영창. A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities. 2009; 14(10), 141-148.

김철중, Kim Hong-Jin and 강영창. "A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities" Journal of The Korea Society of Computer and Information 14, no.10 (2009) : 141-148.