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@article{ART001407718},
author={강명진 and Jong-soo Yoon},
title={An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2009},
volume={14},
number={12},
pages={233-244}

TY - JOUR
AU - 강명진
AU - Jong-soo Yoon
TI - An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users
JO - Journal of The Korea Society of Computer and Information
PY - 2009
VL - 14
IS - 12
PB - The Korean Society Of Computer And Information
SP - 233
EP - 244
SN - 1598-849X
AB - This study defines the silver portal as a specialized internet portal that will be probably popular with the pre-senior/senior internet users who are over 40, sooner or later. The purpose of the study is to analyze what types of online contents on the silver portal are mostly preferred by the pre-senior/senior, and does the preference of those content types vary according to the demographic and the internet usage characteristics of the pre-senior. The study also is to suggest some research propositions, based on the analysis results, that could be applied to empirical studies in the future which deal with various research questions on the silver portal. To accomplish these research purposes, the study performed a survey for the prospective silver portal users who are living in the areas of Seoul and Kyeonggi, South Korea, and did various statistical analyses. This study found that the preference of content types of the silver portal vary according to some personal characteristics of the prospective silver portal users, and moreover proposed a few of research propositions on the relationships between personal characteristics and preferred content types.
KW - 실버포탈(Silver Portal);예비노인(Pre-Senior) 및 노인(Senior);실버포탈 콘텐츠(Silver Portal Contents);실버산업(Silver Industry)
DO -
UR -
ER -

강명진 and Jong-soo Yoon. (2009). An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users. Journal of The Korea Society of Computer and Information, 14(12), 233-244.

강명진 and Jong-soo Yoon. 2009, "An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users", Journal of The Korea Society of Computer and Information, vol.14, no.12 pp.233-244.

강명진, Jong-soo Yoon "An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users" Journal of The Korea Society of Computer and Information 14.12 pp.233-244 (2009) : 233.

강명진, Jong-soo Yoon. An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users. 2009; 14(12), 233-244.

강명진 and Jong-soo Yoon. "An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users" Journal of The Korea Society of Computer and Information 14, no.12 (2009) : 233-244.

강명진; Jong-soo Yoon. An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users. Journal of The Korea Society of Computer and Information, 14(12), 233-244.

강명진; Jong-soo Yoon. An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users. Journal of The Korea Society of Computer and Information. 2009; 14(12) 233-244.

강명진, Jong-soo Yoon. An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users. 2009; 14(12), 233-244.

강명진 and Jong-soo Yoon. "An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users" Journal of The Korea Society of Computer and Information 14, no.12 (2009) : 233-244.