@article{ART001433885},
author={전진호 and 서필교},
title={Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2010},
volume={15},
number={3},
pages={121-128}
TY - JOUR
AU - 전진호
AU - 서필교
TI - Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS
JO - Journal of The Korea Society of Computer and Information
PY - 2010
VL - 15
IS - 3
PB - The Korean Society Of Computer And Information
SP - 121
EP - 128
SN - 1598-849X
AB - Whenever and wherever, recognizing location of object such as human as well as things, ubiquitous Location-Based Service which provides useful service based on this are rising as an important service. In this paper, we implemented customized real time 1:1 e-CRM system that can communicate with user's mobile phone through using Location-Based Service of mobile phone. Among various scenarios that are applicable to designed system, development and test were conducted based on scenario that provides shopping information and discount information to customers through SMS as they approach to vicinity of large discount store and allow them to download discount coupons through Call Back. The suggested system will be applied to various service event and can be used as a customized real time marketing method according to user's personal activity area.
KW - Location-based Service;Dynamic Advertising;Mobile;CRM
DO -
UR -
ER -
전진호 and 서필교. (2010). Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS. Journal of The Korea Society of Computer and Information, 15(3), 121-128.
전진호 and 서필교. 2010, "Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS", Journal of The Korea Society of Computer and Information, vol.15, no.3 pp.121-128.
전진호, 서필교 "Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS" Journal of The Korea Society of Computer and Information 15.3 pp.121-128 (2010) : 121.
전진호, 서필교. Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS. 2010; 15(3), 121-128.
전진호 and 서필교. "Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS" Journal of The Korea Society of Computer and Information 15, no.3 (2010) : 121-128.
전진호; 서필교. Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS. Journal of The Korea Society of Computer and Information, 15(3), 121-128.
전진호; 서필교. Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS. Journal of The Korea Society of Computer and Information. 2010; 15(3) 121-128.
전진호, 서필교. Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS. 2010; 15(3), 121-128.
전진호 and 서필교. "Development of e-CRM System Using LBS of Cellular Phone and Call Back URL SMS" Journal of The Korea Society of Computer and Information 15, no.3 (2010) : 121-128.
