본문 바로가기
  • Home

Effect of Website Quality on Silver Portal Adoption: Focused on Perception of Potential Users Who Are Over 40 Years Old

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2010, 15(6), pp.159-170
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Jongsoo Yoon 1 YooJung Kim 2 김재영 3 Jongwook Yoon 4 Tom E. Yoon 5

1강남대학교
2호서대학교
3고려대학교
4협성대학교
5Metropolitan State College of Denver

Accredited

ABSTRACT

Senior Internet users have been tremendously increasing for the past few years in line with increase in the aging populations, and silver portals began to provide some sorts of services to them in Korea. Thus, this paper aimed at identifying Web quality factors of silver portal for its successful adoption, and examining the moderating effects of gender on the relations between Web quality factors and intention to use. Information quality, system quality, service quality and entertainment quality were identified as Web quality factors of silver portal based on the intensive review on prior researches. A total of surveys 525 from the potential users of silver portal, who are over 40 years old, were analyzed to verify our research model. The findings show that information quality, system quality, and entertainment quality are related to intention to use whereas service quality has no relationship with intention to use. It is found that gender moderates the relationship between entertainment quality and intention to use.

Citation status

* References for papers published after 2023 are currently being built.