@article{ART001490150},
author={권순홍 and Yangwhan Lim},
title={Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2010},
volume={15},
number={10},
pages={221-227}
TY - JOUR
AU - 권순홍
AU - Yangwhan Lim
TI - Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-
JO - Journal of The Korea Society of Computer and Information
PY - 2010
VL - 15
IS - 10
PB - The Korean Society Of Computer And Information
SP - 221
EP - 227
SN - 1598-849X
AB - This research dealt with the psychological structure where customers get attached to mobile telecommunication service. As a result, first, product group innovativeness had a meaningful influence on the customers' having trust and positive affects in mobile telecommunication service. Second, when the trust of the customers using mobile telecommunication service was high, the affection towards the service was proportionately positive. Third, although the affection of love was strong when the customers highly trusted the mobile telecommunication service he is using, it did not have a meaningful influence on the attachment of relationship. Fourth, when the customers gained a positive affection towards the mobile telecommunication service, the attachment of love and relationship was stronger. These research results mean that the effects which customers' mobile telecommunication innovativeness have should be considered importantly as a factor of influence on customers' service attachment.
KW - 제품군 혁신성향(product group innovativeness);애착(attachment);신뢰(trust);긍정 감정(positive affection);이동통신 서비스(mobile telecommunication service)
DO -
UR -
ER -
권순홍 and Yangwhan Lim. (2010). Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-. Journal of The Korea Society of Computer and Information, 15(10), 221-227.
권순홍 and Yangwhan Lim. 2010, "Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-", Journal of The Korea Society of Computer and Information, vol.15, no.10 pp.221-227.
권순홍, Yangwhan Lim "Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-" Journal of The Korea Society of Computer and Information 15.10 pp.221-227 (2010) : 221.
권순홍, Yangwhan Lim. Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-. 2010; 15(10), 221-227.
권순홍 and Yangwhan Lim. "Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-" Journal of The Korea Society of Computer and Information 15, no.10 (2010) : 221-227.
권순홍; Yangwhan Lim. Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-. Journal of The Korea Society of Computer and Information, 15(10), 221-227.
권순홍; Yangwhan Lim. Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-. Journal of The Korea Society of Computer and Information. 2010; 15(10) 221-227.
권순홍, Yangwhan Lim. Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-. 2010; 15(10), 221-227.
권순홍 and Yangwhan Lim. "Research on Attachment Creating Structure due to Customers' Product Group Innovativeness: -Towards Mobile Telecommunication Service-" Journal of The Korea Society of Computer and Information 15, no.10 (2010) : 221-227.
