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A Study on the Factors Influencing RFID Diffusion: In the Perspective of Innovation Diffusion Theory

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2010, 15(11), pp.173-183
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Sunghee Jang 1

1경북대학교

Accredited

ABSTRACT

The purpose of this study is to examine the factors influencing RFID(Radio Frequency IDentification) diffusion. This study has been reviewed various theoretical research relating to innovation diffusion theory and RFID. The model was tested Structural Equation Modeling(SEM) using Smart PLS 2.0 analysis on the sample collected from 73 companies. The result of hypothesis testing is as follows. First, standardization, IS infrastructure influence positively RFID integration. Second, perceived benefits, inter-organizational cooperation, competitive pressure influence positively RFID usage. Third, RFID integration influence positively RFID usage. The results of this study will provide various implications on RFID diffusion.

Citation status

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