KJCKorea
Journal Central

@article{ART001546464},
author={윤수진 and 정호상},
title={Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2011},
volume={16},
number={4},
pages={207-216}

TY - JOUR
AU - 윤수진
AU - 정호상
TI - Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis
JO - Journal of The Korea Society of Computer and Information
PY - 2011
VL - 16
IS - 4
PB - The Korean Society Of Computer And Information
SP - 207
EP - 216
SN - 1598-849X
AB - With the success of Kindle, an electronic book reader developed by Amazon.com, there has been a growing interest in both electronic books and readers in Korea. In this paper, we analyze electronic book user needs through fuzzy analytic hierarchy process (AHP) and conjoint analysis. First, we select the important factors which can affect the intention to purchase electronic book readers by applying the fuzzy AHP with the help of electronic book experts. Next, we perform conjoint analysis to reveal the detailed needs of electronic book users for each of the selected factors. Some useful implications and research limitations are also presented with future research directions.
KW - Electronic Book;Fuzzy AHP;Conjoint Analysis
DO -
UR -
ER -

윤수진 and 정호상. (2011). Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis. Journal of The Korea Society of Computer and Information, 16(4), 207-216.

윤수진 and 정호상. 2011, "Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis", Journal of The Korea Society of Computer and Information, vol.16, no.4 pp.207-216.

윤수진, 정호상 "Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis" Journal of The Korea Society of Computer and Information 16.4 pp.207-216 (2011) : 207.

윤수진, 정호상. Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis. 2011; 16(4), 207-216.

윤수진 and 정호상. "Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis" Journal of The Korea Society of Computer and Information 16, no.4 (2011) : 207-216.

윤수진; 정호상. Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis. Journal of The Korea Society of Computer and Information, 16(4), 207-216.

윤수진; 정호상. Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis. Journal of The Korea Society of Computer and Information. 2011; 16(4) 207-216.

윤수진, 정호상. Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis. 2011; 16(4), 207-216.

윤수진 and 정호상. "Analysis of Electronic Book User Needs through Fuzzy AHP & Conjoint Analysis" Journal of The Korea Society of Computer and Information 16, no.4 (2011) : 207-216.