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A Study on the Effect of Critical Factors on Consumer Satisfaction of Online Game Users

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2012, 17(11), pp.163-171
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Kim,Jung-Yul 1

1오산대학교

Accredited

ABSTRACT

Many previous researches in the area of online games have been carried out about internet addiction by psychologist and about the development of related technologies by scientists. There are a fewstudies about the consumer satisfaction fromthe online business model. The purpose of this study is to examine the causal relationship between critical factors and consumer satisfaction of online game users. This studymodel used five themes(interactivity, enjoyment, challenge, feedback, design) in order to identify the effect of critical factors on consumer satisfaction. The result of this study identified that interactivity, enjoyment, challenge have a significant effect on consumer satisfaction of online game users. Future areas for studying on the Effect of Critical Factors on Consumer Satisfaction of Online Game Users are continuously discussed.

Citation status

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