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The Impact of Travel Agency's Website Quality on Customer Satisfaction and Repurchase Intention

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2013, 18(5), pp.121-131
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

김승리 1 In ok nam 2

1호남대학교
2광주여자대학교

Accredited

ABSTRACT

The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website

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