With the development of internet technology, content paid subscription has become an important way for modern consumers to access high-quality entertainment, education, and other digital content. In particular, the paid subscription model has spread across areas such as video, music, and online education, providing consumers with convenient and flexible ways to access content. However, the factors influencing consumers' intention to purchase paid content, such as perceived value, perceived security, and trust, interact in a complex manner, and the relationships between these factors are very intricate. This study builds a research framework based on the Structural Equation Model (SEM) and analyzes data collected through a survey to identify the key factors affecting consumers' intention to purchase paid content. The study finds that perceived value plays an important mediating role in the relationship between perceived usefulness, perceived ease of use, perceived security, and purchase intention. This research provides a theoretical foundation for the operational strategies of content paid subscription platforms and offers practical management measures to enhance consumers' purchase intention.