@article{ART003212740},
author={Shuo Sun and Wenjing Xu and Shuo Hao and Ziyang Liu},
title={Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={6},
pages={181-194}
TY - JOUR
AU - Shuo Sun
AU - Wenjing Xu
AU - Shuo Hao
AU - Ziyang Liu
TI - Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 6
PB - The Korean Society Of Computer And Information
SP - 181
EP - 194
SN - 1598-849X
AB - With the development of internet technology, content paid subscription has become an important way for modern consumers to access high-quality entertainment, education, and other digital content. In particular, the paid subscription model has spread across areas such as video, music, and online education, providing consumers with convenient and flexible ways to access content. However, the factors influencing consumers' intention to purchase paid content, such as perceived value, perceived security, and trust, interact in a complex manner, and the relationships between these factors are very intricate. This study builds a research framework based on the Structural Equation Model (SEM) and analyzes data collected through a survey to identify the key factors affecting consumers' intention to purchase paid content. The study finds that perceived value plays an important mediating role in the relationship between perceived usefulness, perceived ease of use, perceived security, and purchase intention. This research provides a theoretical foundation for the operational strategies of content paid subscription platforms and offers practical management measures to enhance consumers' purchase intention.
KW - Structural Equation Modeling;Consumer Purchase Intention;Perceived Value;Perceived Security;Online Paid Content Platforms
DO -
UR -
ER -
Shuo Sun, Wenjing Xu, Shuo Hao and Ziyang Liu. (2025). Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling. Journal of The Korea Society of Computer and Information, 30(6), 181-194.
Shuo Sun, Wenjing Xu, Shuo Hao and Ziyang Liu. 2025, "Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling", Journal of The Korea Society of Computer and Information, vol.30, no.6 pp.181-194.
Shuo Sun, Wenjing Xu, Shuo Hao, Ziyang Liu "Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling" Journal of The Korea Society of Computer and Information 30.6 pp.181-194 (2025) : 181.
Shuo Sun, Wenjing Xu, Shuo Hao, Ziyang Liu. Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling. 2025; 30(6), 181-194.
Shuo Sun, Wenjing Xu, Shuo Hao and Ziyang Liu. "Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling" Journal of The Korea Society of Computer and Information 30, no.6 (2025) : 181-194.
Shuo Sun; Wenjing Xu; Shuo Hao; Ziyang Liu. Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling. Journal of The Korea Society of Computer and Information, 30(6), 181-194.
Shuo Sun; Wenjing Xu; Shuo Hao; Ziyang Liu. Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling. Journal of The Korea Society of Computer and Information. 2025; 30(6) 181-194.
Shuo Sun, Wenjing Xu, Shuo Hao, Ziyang Liu. Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling. 2025; 30(6), 181-194.
Shuo Sun, Wenjing Xu, Shuo Hao and Ziyang Liu. "Factors Influencing Paid Content Subscription Consumers' Purchase Intention: An Empirical Study Based on Structural Equation Modeling" Journal of The Korea Society of Computer and Information 30, no.6 (2025) : 181-194.
