Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65
-
pISSN : 1598-849X / eISSN : 2383-9945
- https://journal.kci.go.kr/jksci
KJCKorea
Journal Central
Antecedents and Consequences of Smartphone Advertising Engagement
- Journal of The Korea Society of Computer and Information
- Abbr : JKSCI
- 2013, 18(9), pp.153-163
- Publisher : The Korean Society Of Computer And Information
- Research Area : Engineering > Computer Science
YooJung Kim 1, 박경민 2
1호서대학교
2CJ CGV 매니지먼트부
Accredited
ABSTRACT
As the number of Smartphone users increases, mobile advertising market has been expanding rapidly. In line with this, the ways to evaluate mobile advertising effectiveness are diversified, and engagement is one of the crucial qualitative and multi-dimensional evaluation methods of mobile advertising. Thus, the purpose of this study is to identify key antecedents and consequences of mobile advertising engagement, and examines the structural relationships among those research variables. Informativeness and personalization were selected as antecedents of engagement, trust and e-WOM intention were selected as consequences of engagement based on the review of previous studies. Data collected from survey was used to assess research hypotheses. Results show that informativeness and personalization have significant and positive effects on engagement, and engagement influences on trust and e-WOM intention. In addition, trust is proven to be positively related to e-WOM intention.
Statistics
-
296 Viewed
-
140 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
J. H. Lim
/ 2006
/ To Engagement World, beyond GRPs!
/ HS Ad House Organ
11
[thesis]
K. J. Kim
/ 2006
/ A Study on the effectiveness of 'Word of Mouth' communication(Consumer susceptibility and Involvement)
/ 석사
/ DanKook University
[journal]
ARF
/ 2006
/ Statement by Joseph plummer on behalf
/ Advertising Research Foundation
[confproc]
E. Ephron
/ 2006
/ Elevating Engagement above the Silos : TV, Print and the Internet
/ Annual Audience Measurement Symposium
[journal]
A. Wang
/ 2006
/ Advertising Engagement : A Driver of Message Involvement on Message Effects
/ Journal of Advertising Research
12
: 355~368
[journal]
D. Akhtar
/ 1990
/ A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
/ Journal of Advertising
19(4)
: 27~40
[journal]
E. Malthouse
/ 2007
/ The Effects of media Context Experience on Advertising Effectiveness
/ Journal of Advertising
36(3)
: 7~18
[journal]
J. S. Lee
/ 2009
/ The Influence of TV Program's Engagement on Advertising Effects
/ Journal of Advertising
155(191)
: 155~191
[journal]
오세성
/ 2011
/
The Influences of the interaction of the qualitative measurements and the quantitative measurements of TV programs on the broadcast advertising
/ 광고학연구
/ 한국광고학회
22(1)
: 129~150
[confproc]
J. Bahary
/ 2005
/ Are you experienced? The Development of an engagement based planning approach in print
/ Worldwide Readership Research Symposium
12
: 137~142
[thesis]
D. I. Askwith
/ 2007
/ Television 2.0: Reconceptualizing TV as an Engagement Medium
/ 석사
/ New York University
[journal]
N. Spielmann
/ 2012
/ How captive is your audience? Defining overall advertising involvement
/ Journal of Business Research
66
: 499~505
[journal]
김형석
/ 2012
/
A Study on Use Motivation of SNS and Communication Behavior
/ 한국산학기술학회논문지
/ 한국산학기술학회
13(2)
: 548~553
[journal]
장형유
/ 2011
/
Impact of Mobile Advertise's Characteristics on Attitude and Usage Intention and Moderating Effect of Involvement: Focus on the Chinese Customers
/ 인터넷전자상거래연구
/ 한국인터넷전자상거래학회
11(3)
: 131~151
[journal]
박효현
/ 2011
/
The Impact of e-Store Personality on e-Store Loyalty-Focus on the Mediating Role of Identification, Trust, and Engagement
/ 유통연구
/ 한국유통학회
16(2)
: 57~94
[report]
Korea Broadcasting Advertising Corp
/ 2008
/ Happy Encounter in TV Advertising - Engagement
[journal]
S. Okazaki
/ 2012
/ Responses to an advergaming campaign on a mobile social networking site: An initial research report
/ Computers in Human Behavior
28
: 78~86
[report]
R. Kim
/ 1989
/ Advertising and the Classical Liberal World View
/ Advertising in Society
[journal]
정만수
/ 2012
/
The Effects of Media Engagement and Product Involvement on Advertising Effectiveness : A Study of Mobile Applications Engagement
/ 광고학연구
/ 한국광고학회
23(2)
: 201~227
[journal]
P. J. R. Voss
/ 1984
/ Status shifts to peer influence
/ Advantage Age
17
: 1~10
[journal]
Y. Gao
/ 2006
/ Perceptual antecedents of user attitude in electronic commerce
/ The DATA BASE for Advances of Information Systems
37
: 42~50
[journal]
R. H. Ducoffe
/ 1996
/ Advertising Value and Advertising on the Web
/ Journal of Advertising Research
36(5)
: 21~35
[journal]
D. Riecken
/ 2000
/ Personalized Views of Personalization
/ Communications of the ACM
43(8)
: 27~28
[journal]
R. Vatanparast
/ 2007
/ Factors Affecting the use of mobile advertising
/ International Journal of Mobile Marketing
2(2)
: 21~34
[journal]
Minakakis
/ 2003
/ Evolution of mobile location-based services
/ Communications of the ACM
46(12)
: 61~65
[thesis]
E. S. Jae
/ 2012
/ A study on the Fashion Product Consumers' Attitude Formation Process in respect of Internet Search Advertisement
/ 박사
/ Sookmyung University
[journal]
양영종
/ 2011
/
The Role of Involvement, credibility and Commitment to effecting on bus advertising
/ 옥외광고학연구
/ 한국OOH광고학회
8(2)
: 5~28
[journal]
B. Bickart
/ 2001
/ Internet Forums as Influential Sources of Consumer Information
/ Journal of Interactive Marketing
15(3)
: 31~40
[thesis]
J. E. Lee
/ 2012
/ A Study on brand management of mobile advertising from the customer value perspective
/ 석사
/ Yonsei University
[journal]
K. Varnali
/ 2012
/ Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
/ Electronic Commerce Research and Applications
11(6)
: 570~581
[journal]
Y. D. Wang
/ 2005
/ An overview of online trust: Concepts, elements, and implications
/ Com puters in Human Behavior
21(Iss. 1)
: 105~125
[journal]
D. E. Znad
/ 1972
/ Trust and managerial problem solving
/ Administrative Science Quarterly
17
: 229~239
[journal]
천덕희
/ 2012
/
A Study of effect on trust, acceptance and spread of word-of-mouth and purchase intention by characteristics of electronic word-of-mouth on travel industry
/ 고객만족경영연구
/ 한국고객만족경영학회
14(1)
: 83~100
[journal]
S. H. Kim
/ 2013
/ Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance
/ International Journal of Information Management
33
: 318~332
[journal]
J. Eighmey
/ 1998
/ Adding Value in the Information Age : Uses and Gratifications of Sites on The World Wide Web
/ Journal of Business World Wide Web
41
: 187~194
[journal]
S. Ünal
/ 2011
/ Attitudes towards mMobile advertising – A research to determine the differences between the attitudes of youth and adults
/ Procedia Social and Behavioral Sciences
24
: 361~377
[journal]
신일기
/ 2011
/
The Influences of Elements of the of the Interactions in Mobile Ads on the Their Acceptance: With the Absorption and Intrusiveness as the Mediating Variables
/ 한국디자인포럼
/ 한국디자인트렌드학회
33(33)
: 299~308
[journal]
S. Okazaki
/ 2007
/ How Mobile Advertising Works : The Role of Trust in Improving Attitudes and Recall
/ Journal of Advertising Research
47(2)
: 165~178
[journal]
S. U. Yang
/ 2009
/ Measuring blog engagement: Testing a four-dimensional scale
/ Public Relations Review
35
: 323~324
[confproc]
J. H. Steiger
/ 1980
/ Statistically-based tests for the number of common factors
/ Paper presented at the Annual Spring Meeting of the Psychometric Society
[book]
J. C. Nunnally
/ 1978
/ Psychometric Theory
/ McGraw-Hill
[journal]
C. Fornell
/ 1981
/ Evaluating structural equation models with unobservable variables and measurement error
/ Journal of Marketing Research
18(1)
: 39~50