@article{ART001804521},
author={Kim Seung Hee and WOOJE KIM and Lee, Kwang Suk},
title={A Study upon Online Measurement techniques of Corporate Reputation},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2013},
volume={18},
number={9},
pages={139-152}
TY - JOUR
AU - Kim Seung Hee
AU - WOOJE KIM
AU - Lee, Kwang Suk
TI - A Study upon Online Measurement techniques of Corporate Reputation
JO - Journal of The Korea Society of Computer and Information
PY - 2013
VL - 18
IS - 9
PB - The Korean Society Of Computer And Information
SP - 139
EP - 152
SN - 1598-849X
AB - Although a series of studies shows the fact that a company's reputation could affect its sales rate and stock price, due to the increased use of SNS, the research related to the online measurement method for the corporate reputation has been relatively insufficient. This study explores a design for a method to quantify the corporate reputation value by reconstructing the discussions in literature review. Concretely, this study divides the corporate reputation value into the corporate identity information and the corporate awareness information, which includes the following five sub-categories: ① the quality of product and service; ② the employment environment; ③ the corporate vision; ④ the social responsibility; and ⑤ the business achievement.
Additionally, for the corporate identity assessment, this study considers the following six factors:① Agreeableness (Goodness), ②Capability (Ability), ③Enterprise (Rise), ④Chic (Class), ⑤Ruthlessness (Authority), and ⑥Informality. Based on these categories and factors, this study develops a technique quantifying the corporate reputation value by selecting ‘word items’ for the reputation search, and after conducting a frequency analysis in a survey. Also, to verify the result, this study exemplifies the reputation of three SI companies in Korea which could be utilized by using the commercialized reputation service.
This study firstly attempts the corporate reputation measurement by classifying the identity and the awareness (corporate image and communication) upon a company in detail and enables its real applicabilities by proposing a formula to measure the reputation scores which can be utilized by verified word items from a frequency analysis
KW - reputation;opinion mining;company reputation;digital reputation;Identity appraisal;reputation measurement
DO -
UR -
ER -
Kim Seung Hee, WOOJE KIM and Lee, Kwang Suk. (2013). A Study upon Online Measurement techniques of Corporate Reputation. Journal of The Korea Society of Computer and Information, 18(9), 139-152.
Kim Seung Hee, WOOJE KIM and Lee, Kwang Suk. 2013, "A Study upon Online Measurement techniques of Corporate Reputation", Journal of The Korea Society of Computer and Information, vol.18, no.9 pp.139-152.
Kim Seung Hee, WOOJE KIM, Lee, Kwang Suk "A Study upon Online Measurement techniques of Corporate Reputation" Journal of The Korea Society of Computer and Information 18.9 pp.139-152 (2013) : 139.
Kim Seung Hee, WOOJE KIM, Lee, Kwang Suk. A Study upon Online Measurement techniques of Corporate Reputation. 2013; 18(9), 139-152.
Kim Seung Hee, WOOJE KIM and Lee, Kwang Suk. "A Study upon Online Measurement techniques of Corporate Reputation" Journal of The Korea Society of Computer and Information 18, no.9 (2013) : 139-152.
Kim Seung Hee; WOOJE KIM; Lee, Kwang Suk. A Study upon Online Measurement techniques of Corporate Reputation. Journal of The Korea Society of Computer and Information, 18(9), 139-152.
Kim Seung Hee; WOOJE KIM; Lee, Kwang Suk. A Study upon Online Measurement techniques of Corporate Reputation. Journal of The Korea Society of Computer and Information. 2013; 18(9) 139-152.
Kim Seung Hee, WOOJE KIM, Lee, Kwang Suk. A Study upon Online Measurement techniques of Corporate Reputation. 2013; 18(9), 139-152.
Kim Seung Hee, WOOJE KIM and Lee, Kwang Suk. "A Study upon Online Measurement techniques of Corporate Reputation" Journal of The Korea Society of Computer and Information 18, no.9 (2013) : 139-152.
