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A Study on the Long-term Sustainability of Green IT

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(2), pp.221-231
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

KyeongRak Lee 1 JaeJonKim 2 Lee Sang Joon 2

1전남대학교 BK21플러스 Free E-서비스사업단
2전남대학교

Accredited

ABSTRACT

TIn this paper, The need for a long-term sustainable Green IT strategy to pursue strategicpartnerships and alliance was proposed. We made a research model to identify how social pressure,environmental orientation and environmental attractiveness affect into the Green IT strategy, andhow Green IT strategy affects on Green IT company's environmental performance. In previousstudies, the long-term persistence was used as the dependent variables, but in this paper it wasused as a parameter variable. A survey of Green IT companies and a empirical analysis bystatistical software package were conducted. It was verified that the mediating effect is betweenthe social pressure, environmental orientation, environmental attractiveness and environmentalperformance by the long-term persistence.

Citation status

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