Effect of Walking Tour Experience on Tourist satisfaction and Revisit Intention (도보관광의 체험요소(4Es), 만족도, 재방문 의도에 관한 연구)

김승리; In ok nam (인옥남)

Effect of Walking Tour Experience on Tourist satisfaction and Revisit Intention

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2014, 19(5), pp.99-107
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

김승리 ¹, In ok nam ²

¹우송대학교
²광주여자대학교

Accredited

ABSTRACT

In the past decade, Pine & Gilmore set out the vision for a new economic era, the experienceeconomy, in which consumers are in search for extraordinary and memorable experiences. Thepurpose of this study is to investigate the relationships among walking tourist's experiences,walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) andEscapism(diverging to a new self) that impact on walking tourist satisfaction and on revisitintention indirectly. Overall, finding of this study enhance the theoretical progress on theexperiential concept in walking tour and offer important implication for walking tour marketers.

KEYWORDS

Experience Ecomomy, Bukhansan Trail, Walking Tour, Walking Tourist Satisfaction, Revisit Intention

Citation status

* References for papers published after 2023 are currently being built.

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Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65